Janay Jones, serial founder
Serial Founder · Operator · Speaker

Build the business.
Create room to lead.

I'm Janay Jones. I build businesses and help founders put the processes, marketing and teams in place to grow beyond doing everything themselves.

Today I'm bringing that experience to SirenaFlow, helping aesthetic and wellness practices respond faster, follow up consistently and convert more inquiries into appointments.

9+Years in business
3Brands founded
500+Entrepreneurs taught
250+Food businesses launched by students
My Story

Different industries. The same foundations.

I've never fit neatly into one box, and that's become my edge. I'm a builder: I take an idea and figure out how to make it real.

I started in food, launching a first-of-its-kind product and getting it onto shelves. Then I turned what I learned into a course for other food entrepreneurs. Along the way I created content and marketing for brands. Today I run SirenaFlow for aesthetic and wellness practices.

The product changed every time. What made each business work never did: a clear process, marketing that brings people in, an experience they come back for, and a team that doesn't need the founder in the middle of everything.

No one is meant to do it all alone.
01Process
02Marketing
03Customer experience
04Team & delegation
Janay Jones working at her laptop
My Process

Process is the product.

Every business I've built ran on the same four steps. It's how a tent sold out in two hours, how 250+ food businesses launched, and how SirenaFlow books appointments today.

1

Audit

Find where time, money and leads are leaking, and what only the owner is holding.

2

Map

Write every step down: who does what, in what order, and what "done" looks like.

3

Delegate

Hand repeatable work to the right people and tools, with SOPs anyone can follow.

4

Measure

Track response times, bookings and revenue, then tighten the process every week.

As featured in
Business Insider Entrepreneur NBC yahoo!finance yahoo!news MSN VEGNEWS Green Queen FLAWLESSby Gabrielle Union Richmond Grid
The Work

The businesses behind my perspective.

SirenaFlow logo
Founder & CEO · Now

SirenaFlow

A managed lead follow-up and booking service for aesthetic and wellness practices.

  • Fast replies and automatic follow-up on every inquiry
  • Appointments booked straight onto the practice calendar
  • Reactivation campaigns that bring past clients back
  • Featured on MSN
Visit sirenaflow.com →
VENDING
LIKE A BO$$
Creator & Educator

Vending Like A Boss

A course that taught food entrepreneurs to launch and run their own businesses.

  • 500+ entrepreneurs taught
  • 250+ food businesses launched by students
  • Menus, pricing, setup, SOPs and delegation
  • Featured on NBC & Yahoo Finance
Rooted Delights logo
Co-Founder · Plant-Based CPG

Rooted Delights

A plant-based food brand built from a single product idea.

  • First oat-milk-based cheese in North America
  • Stocked in 15 grocery stores
  • On the menu at 10+ restaurants
  • Featured in Business Insider & VegNews

Grow without doing it all.

Hand off your lead follow-up, fix your operations, or bring me in to speak.

01 · Done for you

SirenaFlow

For aesthetic and wellness practices losing leads to slow replies.

  • Every inquiry answered fast
  • Automatic follow-up
  • Appointments booked onto your calendar
  • Win back past clients
Request a Demo →
02 · Consulting

Business Consulting

For owners who've become the bottleneck in their own business.

  • Growth strategy
  • Processes & SOPs
  • Delegation & team building
  • Marketing & customer experience
Consulting Inquiries →
03 · Speaking

Keynote Speaking

High-energy talks on delegation, entrepreneurship and resilience.

  • Keynote presentations
  • Panel discussions
  • Workshop facilitation
  • Podcast appearances
Speaking Inquiries →
Janay Jones speaking on stage
Speaking

Talks that leave rooms with a plan.

Real stories from the tent line to the med spa front desk, and the systems that made each business work. Audiences leave knowing exactly what to hand off, how to build the team, and what to fix first.

No One Is Meant to Do It All Alone
Systems That Survive Any Industry
Delegation for Founders Who Hate Letting Go
From Tent to Storefront: Building to Scale
Speed to Lead: Why Fast Follow-Up Wins
KeynotesPanelsWorkshopsPodcasts
Speaking Inquiries →
Results

What business owners are saying

SirenaFlow
"We used to come out of treatments to a list of missed calls. Now those callers get a text right away, and some book before we've even had a chance to call back. Janay's team also helped us reach clients we hadn't seen in months. It was good to see familiar names back on the schedule."
LRLauren ReyesMed Spa Owner
Vending Like A Boss
"We went from selling under a tent to opening our own restaurant. Janay helped us figure out what to sell, how to price it, and how to train someone else to run a shift. When we opened our doors, we already had a way of doing things that our team could follow."
MBMarcus BennettFood Business Owner
Rooted Delights
"Janay's oat milk cheese gave us a plant-based sandwich we were proud to put on the menu. Pretty soon, regulars were coming back and ordering it by name. We'd brought it in to give people another option, and it ended up becoming a reason people came back."
DMDana MitchellRestaurant Owner
Press & Media

In the news

Business InsiderRooted Delights featureRooted
EntrepreneurJanay Jones featureFeature
NBCVending Like A Boss featureVLAB
Yahoo FinanceVending Like A Boss featureVLAB
MSNSirenaFlow featureSirenaFlow
Yahoo NewsJanay Jones featureFeature
Flawless by Gabrielle UnionJanay Jones featureFeature
Green QueenRooted Delights featureRooted
VegNews17 Vegan Black-Owned Food Brands to SupportRooted
Richmond MagazinePurveyor: Rooted Delights · Oct 2020Rooted
Richmond GridRooted Delights feature · Mar 2020Rooted
Ready to Scale?

Let's build what's next.

Whether you need your leads handled, your operations fixed, or a speaker for your next event, tell me a little about it below. I read every inquiry.